Lectures


Adverdying

How to successfully communicate with customers when advertising is dead

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Authentic Leaders

Leadership is changing – authenticity is key to leading Gen Y teams

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Brand Archetypes

Understanding brand identity through Jungian archetypes

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Customer Journey

Understand how the costumer meets your company’s touch-points

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Disrupt!

The refrigerator and other stories of disruptive business models

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Future of Retail

How stationary trade will survive the digital revolution

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Innovation in Austria

Five behind-the-scene stories of innovative Austrian companies

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Shake Up!

How small innovative brands are disrupting the established markets

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Storytelling

Brands thrive on storytelling. How to avoid common mistakes

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Tiffany Principle

Creating meaningful relationships between brands and humans

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Transformers

Why are we talking about digital transformation now?

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