Lectures

How to successfully communicate with customers when advertising is dead

Leadership is changing – authenticity is key to leading Gen Y teams

Understanding brand identity through Jungian archetypes

Understand how the costumer meets your company’s touch-points

The refrigerator and other stories of disruptive business models

How stationary trade will survive the digital revolution

Five behind-the-scene stories of innovative Austrian companies

How small innovative brands are disrupting the established markets

Brands thrive on storytelling. How to avoid common mistakes

Creating meaningful relationships between brands and humans

Why are we talking about digital transformation now?